This past August at Inland Hills we created a fun series called At the Movies. The main look featured classic theater red and popcorn kernels. (Look closely for hidden logos in the popcorn and projectors.) Utilizing classic theater vibes and films that most people can identify, even if they haven’t seen them, our aim was to go minimal on the branding to bring new excitement to a familiar experience. We also designed and built a massive theater marquee which you can read about here.