Creative Leadership
I was approached by Tim Lukei, the leader of a Mens Ministry at Mariners Church, who was looking for a way to help bring his community together over the course of a year around the concept of taking small, positive steps forward, every single day. He wanted to rally his men around two verses: Psalm …
In early 2021, the Womens Team at Mariners was looking to build a campaign that would help them relaunch their in-person gatherings with an aim at reaching a wider (and younger) audience. The Goals: Create a campaign that would act as a rallying cry and give members a new identity. Draw those from the existing …
In my 15 years of experience in creative roles, video and film will always hold a special place in my heart as it is how I got my start. I have had the privilege of working alongside and leading so many wonderful creatives. Check out this short reel of work from my team and I …
As a part of NCC’s move from a house of brands to a branded house, “Crosswalk Kids”, the children’s ministry, needed a rebrand. While the name Crosswalk Kids provided a ton of jumping off points for visuals, it no longer worked for the larger brand as it was confusing for new guests. We ran the …
This past August at Inland Hills we created a fun series called At the Movies. The main look featured classic theater red and popcorn kernels. (Look closely for hidden logos in the popcorn and projectors.) Utilizing classic theater vibes and films that most people can identify, even if they haven’t seen them, our aim was …
When I first took over as the leaders of the in-house creative team at NCC, our team was in dire straights. None of our in-house clients wanted to work with us due to bad relationships and previous failures. When the main function of your job is to create for other departments who no longer desire …
This might be one of my favorite projects, mainly because of the Mountain Movers brand we developed for the film. I wrote and directed this short film for NCC, and partnered with Dave Tress on Cinematography, and Josh Thomassen who helped with the Mountain Movers brand.
Back in 2013, we needed a way to be creative with sharing the story of Christmas in less than a minute. It needed to include the concept of an advent calendar, the style that people open daily as a countdown to Christmas. The purpose was to help people move through the journey that the various …
In the summer of 2021 we began a series called Hope in Hopeless Times to provide inspiration and practical resources to people as we emerged from COVID. So many people were feeling isolated, hopeless, and overwhelmed. We studied pandemic trends and the effects on mental health, marriage, substance abuse, etc. We had existing marriage and …
In the fall of 2021 Mariners planned to launch 4 new locations across Orange County. We needed to do significant marketing and promotion around the new locations. We studied our existing demographics and community demographics as we chose strategic locations, and then again to help refine our messaging to fit contextually in the new areas. …