Creative Leadership
In early 2021, the Womens Team at Mariners was looking to build a campaign that would help them relaunch their in-person gatherings with an aim at reaching a wider (and younger) audience. The Goals: Create a campaign that would act as a rallying cry and give members a new identity. Draw those from the existing …
When I first took over as the leaders of the in-house creative team at NCC, our team was in dire straights. None of our in-house clients wanted to work with us due to bad relationships and previous failures. When the main function of your job is to create for other departments who no longer desire …
In the summer of 2021 we began a series called Hope in Hopeless Times to provide inspiration and practical resources to people as we emerged from COVID. So many people were feeling isolated, hopeless, and overwhelmed. We studied pandemic trends and the effects on mental health, marriage, substance abuse, etc. We had existing marriage and …
In the fall of 2021 Mariners planned to launch 4 new locations across Orange County. We needed to do significant marketing and promotion around the new locations. We studied our existing demographics and community demographics as we chose strategic locations, and then again to help refine our messaging to fit contextually in the new areas. …