Creative Leadership
And Build Trust with your Creative Team Creatives hear things like this all the time: “I like it. It’s good.” “It just doesn’t work.” “I’ll know it when I see it.” “Make it edgier.” To borrow from Brene Brown – to be clear is to be kind. If you want to arrive at the needed …
What have you been bringing home from work? At the end of every week, my wife and I usually spend time together recapping the current week and planning logistics for the next. During one such conversation years ago, I told my wife that I was going to grab dinner and play cards with some friends …
What is your unique value proposition? A Unique Value Proposition (UVP) is what makes you stand out from the crowd. It’s the value you’re offering. It’s what makes you different from your competitors, and better for your customers. It’s your what, your how, and your who. I’ve found that sometimes organizations confuse their mission with …
Many years ago my creative team was at a crossroads. Our organization’s growth led to staff growth, which in turn led to a large workload increase. Our department manager had recently moved on, and our team was reorged – merged with another team under new leadership. I shifted into day to day management of the …